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Digital Strategist

Job Title: Digital Strategist
Contract Type: Permanent
Location: Singapore
Industry:
Salary: Attractive
Contact Name: Mark Ellwood
Contact Email: mark.ellwood@ellwoodconsulting.com.sg
Job Published: September 20, 2018 17:11

Job Description

About our client

Our client is part of one of the world’s largest creative agency organizations that has a global network of over 50 offices and delivers a multitude of fully integrated specialisms within creative, consulting and mar-tech to some of the most progressive clients around the world.

 

About the role

Our client is looking for a strong digital strategist, someone who is energized by interrogating a client brief, translating data into strategy, planning a detailed multi-channel campaign, and measuring its effectiveness. The right candidate will be someone who loves detail, they are not the type of person who is comfortable handing over a high-level strategy. For them, digital strategy must be produced in a thorough manner, with consideration of how a campaign should be targeted to different segments, in different channels, on different occasions. You’ll be working as part of a cross-agency team (data, strategy, creative, operations) which is pioneering digital marketing for one of the biggest electronics brands in the world.

 

Your responsibilities

  • Planning, deploying, and measuring data-driven digital marketing campaigns.
  • Working across multiple digital channels, including but not limited to CRM, Display, PPC, Search, Programmatic, etc.
  • Communicate complex campaigns in a clear and simple manner to senior stakeholders.
  • Collaborate across a diverse group of teams, working with brand/comms strategists, data scientists, and creative teams.
  • Spot cultural trends and disruptive technologies which brands can harness to connect with consumers.
  • 5+ years of work experience, and a Bachelors/Masters Degree.
  • Work as part of a 6 man team to translate client briefs into detailed, data-driven digital campaigns.
  • Be the digital thought leader for a global consumer electronics firm, capable of leading all discussions in digital marketing across internal teams, clients, and agency partners.
  • Be our client’s lead digital strategist, responsible for the development of digital strategies which deliver against a client’s broader business and marketing objectives, as well as being the internal thought leader in all things digital.
 

You will have

  • Experience or certification in working with digital measurement and data tools, including but not limited to Google/Adobe’s suite of products, research and analytical tools.
  • Familiarity with web design and HTML.
  • Strong analytical skills.
  • 5+ years of work experience, and a Bachelors/Masters Degree.

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