Job Description
About our client
Our client is driven by a young and dynamic team who are passionate about renewable energy and solar technologies. They are a solar system turnkey solutions provider (EPCC). Due to their expansion they are currently looking to hire a marketing manager.
About the role
Lead the Marketing Department in strategizing methods in reaching out to targeted audience, whether through traditional marketing method or digital marketing.
Your responsibilities
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Create strategies and tactics to reach out to targeted audience and drive traffic.
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Take brand ownership and provide the vision, mission, goals and strategies.
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Develop effective product positioning in the market using competitive strategic analysis.
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Develop mid and long-term plan and analysis for brand.
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Develop creative marketing campaigns and execute them effectively.
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Test with a variety of organic and paid acquisition channels – content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis etc.
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Develop valuable and engaging content for company’s website and blog to attract and convert target groups.
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Establish strategic relationships and partner with key industry players, agencies and vendors.
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In charge of marketing budget and allocation.
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Measure and report performance of marketing campaigns, gain insight and assess against goals.
You will have
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8 years of hands-on experience in this field.
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Believes in energizing the world through renewable energy.
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Familiar with a tech company setting.
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Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate.
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Familiarity of website analytics tools (e.g. Google Analytics, NetInsight, Omniture, WebTrends) will be an advantage.
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Excel in setting up and optimizing Google Adwords campaigns.
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Creative, with vibrant and bold ideas.
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Has appreciation for aesthetics and a love for great copy and witty communication.
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Up-to-date with the latest trends and best practices in online marketing and measurement.
