Job description
About our client
Our client is a world leader in it's industry and is looking for a dynamic sales individual to lead their sales team in the APAC region.
About the role
The role is includes but is not limited to exhibit sales and marketing, direct sales solicitation, exhibit database management, ancillary product sales, and exhibitor web marketing.
Your responsibilities
Execute tradeshow sales and provide excellent customer service in regard for all trade shows.
Work with Operations team to provide customer service and benefit fulfillment to exhibitors.
Research and develop relationships with prospective exhibitors.
Coordinate the processing of exhibitor contracts, respond to all incoming sales and manage booth change requests.
Work with existing exhibitor accounts to be the main point of contact for all exhibition-related questions and customer service issues.
Maintain and update all relevant exhibitor databases.
Provide onsite exhibitor sales, service and support at trade shows and conferences.
Attend applicable education sessions, seminars and industry tradeshows, as approved.
Provide sales leads to other internal and external partners and clients as requested, for the purposes of increased revenue generation (such as sales of sponsorships and advertising).
Work with regional and global teams to develop new exhibitor relationships and expand trade show footprints.
Prepare and maintain reports on weekly sales activity and statistics and distribute as required to all or appropriate staff.
Act as primary liaison on exhibitor marketing and collate exhibitor prospectus, exhibit contracts, and relevant marketing material for the purposes of trade shows and competing shows.
Develop regional sales strategies and action plans for new and ancillary products as warranted.
Interface with applicable external vendors to provide design, print and/or mail services to current and prospective exhibitors and sponsors.
Have budgetary responsibility for achieving revenue goals and managing exhibitor marketing expenses.
Manage content on website pertaining to exhibit sales.
Coordinate Exhibit Sales, mass emails, News Flash and Homepage communication and scheduling.
Leverage new and emerging web marketing practices to enhance exhibitor participation and experiences prior to and during the Expos.
Act as a primary (although not necessarily sole) liaison with companies who provide web-based technology solutions, including sales databases (ex: SalesForce), show management software (ex. A2Z) and web applications.
You will have
College degree in business or equivalent experience.
Fluency in Chinese (Cantonese or Mandarin).
10 years in sales and marketing, with preferably 3 years in trade show (exhibit) sales, sponsorship and/or marketing management.
Professional demeanor.
Must be extremely detail-oriented and able to balance several projects at once.
Keen ability to prioritize, meet strict deadlines, and make productive use of time under pressure.
Ability to anticipate problems and opportunities and the initiative to follow through quickly and independently.
Excellent oral and written communication skills.
Proficiency in Microsoft Office. IMIS, a2z and SalesForce software knowledge preferred but not required.
Experience with floor plan management software.
International travel up to 30% of time.
