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Branding & Marketing Manager

Job title: Branding & Marketing Manager
Contract type: Permanent
Location: Kuala Lumpur
Sector:
Salary: RM10,000 per month
Contact name: Jaishinder Singh @ Jay
Contact email: jaishinder.singh@ellwoodconsulting.com.my
Published: 26 days ago

Job description

About our Client

Our client is a leading global digital solutions provider to insurance, asset and wealth management, and capital market firms.

About the Role

You will be responsible for all aspects of our client's online and offline marketing operations across Europe, APAC, and ANZ. Your central goal is to help increase brand awareness and facilitate the sales team through demand/ lead generation.

Your duties will include planning, implementing, and monitoring our integrated marketing campaigns. You will come with experience in performance marketing, brand building, and demand generation, preferable with financial services and technology background. You will be working remotely.

Responsibilities

  • Plan and execute all online and offline marketing, including SEO/SEM, marketing database, email, social media and LinkedIn advertising campaigns, events and conferences.

  • Collaborate with internal teams and design, build and maintain sales and marketing assets (collaterals, videos, thought leadership articles, social media content, website, campaign landing pages).

  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).

  • Identify trends and insights, brainstorm new and creative growth strategies.

  • Collaborate with agencies and other vendor partners.

  • Stay updated with financial services technology trends. Provide thought leadership and perspective for adoption where appropriate.

Skills and Experience

  • A minimum of 5 years B2B experience in a digital marketing or advertising position, preferably in the Fintech space.

  • Demand Generation and Performance Marketing.

  • Knowledge of various marketing tools (Hubspot, Mailchimp, LinkedIn Campaign Manager, Google Analytics) and MS Office.

  • Ability to work in a multi time zone environment, multi-task & meet deadlines.

  • In-depth knowledge of various digital marketing platforms, best practices, and analytics.

  • Outstanding communication and interpersonal skills.

  • Up-to-date on the latest trends and technologies in digital marketing.

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