SFMC (Sales Force Marketing Cloud) Regional Digital Program Manager

Job Title: SFMC (Sales Force Marketing Cloud) Regional Digital Program Manager
Contract Type: Permanent
Location: Kuala Lumpur
Salary: RM15,000 - RM25,000
Contact Name: Ivan Chow
Contact Email:
Job Published: July 22, 2021 09:10

Job Description

About our client

Our client is a bespoke global agency within top premium automotive brand in the world to handle all marketing activity, from advertising to digital experience, to data science and CRM, to dealer communications.


About the role

You will be responsible to manage the design and implementation of Customer Journey Blueprints for the Region Overseas and plan their prioritized local rollouts into their respective markets.


Your responsibilities

  • Owns plans and roadmap planning for SFMC team.

  • Track local market rollout progress of regional customer Journeys / Use cases.

  • Overall SFMC roadmap prioritization planning together with local market consultants.

  • Overall consultant and markets status creation.

  • Team progress reporting of local markets to regional management team.

  • Overall team management of Malaysian SFMC team.

  • Driver and owner of all project streams, finance and reporting.

  • Prioritizes regional technical implementation of journeys, segmentation, reporting, landing pages and integrations.

  • Plan centrally customer journey rollouts to the markets.

  • Evaluate actual market activation status.

  • Develop SFMC Activation Roadmap based on status priorities and external dependencies.

  • Create plan for SFMC journey creation (Business part) of blueprint and facilitate common tool usage to capture in common approach.

  • Define how to kickoff new journeys in markets (facilitate structure for common target picture and intermediate MVPs, like workshops).

  • Management of work/ dependency/ issues and risk in central repository Jira.

  • Play a key role in setup of the new Malaysia Hub - Define operating model with markets and regional headquarter.

  • Define Roles & Responsibilities in Overseas SFMC Operations team.

  • Define Roles & Responsibilities with IT and Markets to avoid overlaps.


You will have

  • 5-7 years of overall work experience – Senior PM / Manager level.

  • Over 3 years of experience as the lead project manager for full lifecycle delivery of services, projects or programs.

  • Experience in a direct client facing role.

  • Technical management expertise in the context of CRM and Use Case rollout, ideally in the context of Salesforce Marketing Cloud, ideally with SFMC certification.

  • Shall be able to lead with technical knowledge the SFMC team in Malaysia with approximately 6 people locally this year, with potential increase up to 12 people over course of next 2 years.

  • Ability to work remote with offshore teams in Germany and India, and 17 markets globally.

  • Multi-vendor experience working with many markets and international client.

  • Remote working distribute team expertise.

  • Team player and excellent collaborator.

  • Ability to travel up to 20-40% of the time.