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DMP Marketing Adoption Lead

Job Title: DMP Marketing Adoption Lead
Contract Type: Permanent
Location: Kuala Lumpur
Industry:
Salary: RM15,000 - RM25,000
Contact Name: Ivan Chow
Contact Email: ivan.chow@ellwoodconsulting.com.my
Job Published: July 22, 2021 09:13

Job Description

About our client

Our client is a bespoke global agency within top premium automotive brand in the world to handle all marketing activity, from advertising to digital experience, to data science and CRM, to dealer communications.

 

About the role

As DMP Market Adoption Lead, you will provide support to various markets in order to help them champion the use of Data Management Platform (DMP). You will be analyzing various data, learn from it, and to present data and suggestion to enhance future campaign.

 

Your responsibilities

  • Drive local adoption of the DMP and global strategy as defined by HQ.

  • Develop a plan and make action to maximise market uptake and utilization of DMP.

  • Educate markets on the ongoing best-practicies.

  • Partner with the central analytics team to understand personalization strategy performance across the region and communicate. actionable insights to the global team.

  • Providing personalization advice based on blueprints developed by global teams and helping countries to implement best practice.

  • Identify new opportunities across markets and by using the demand process submit them to the regional demand board .

 

You will have

  • 6+ years of experience in one or a combination of the following marketing, digital marketing or advertising technology.

  • Strong understanding of personalized communications and what role data and technology plays in that.

  • Excellent collaborator – able to work closely with global, regional and local teams as well as partner agencies and client.

  • Experience in data-driven personalized 360’ customer marketing approach & journey development, ideally with automotive background.

  • Specific experience and a working knowledge of a DMP (Salesforce is a plus), including working in a DMP interface to create traits, segments, push audience live and prepare audience analysis.

  • Proven track of providing expert consultancy in the field of data management platforms and web personalisation.

  • Hands on experience with Salesforce DMP (other parts of the SF cloud are advantage).